Behind the Video
Our culture is inundated with the inauthentic: artificial ingredients, reality shows pretending to be real life, “fake news,” etc. Authenticity is a valuable commodity because it’s so scarce—and it inherently rings true. We wanted to show the risks of seeming inauthentic in an amusing way, while also showing that the solution to this problem is authentic content found within an or organization’s history.
Results:
Two professional videos
35% OR on Website Reveal email
26 YouTube followers
Responsibilities:
Wrote and edited script
Directed voice talent
Coordinated graphic illustrator
Coordinated videographer